Should North America Have the Genesis G70 Shooting Brake?


Genesis teased the rather handsome G70 Shooting Brake (wagon) this morning, highlighting the brand’s ability to design sophisticated automobiles that don’t need to compete directly with the cost of your home. Sadly, just about every automaker on the planet has decided that rail cars have no business in America. This includes Genesis. The manufacturer clarified that the G70 liftback was designed specifically for Europeans.

While the body style was king of the road, it was replaced by the minivan in the late 1980s. In 1996, the last American full-size wagons (Buick Roadmaster and Chevrolet Caprice Classic) were discontinued. The region had lost its taste for them and the industry operated under the assumption that the sentiment remained unchanged for thirty years. Are we not due to a resurgence?

While we had a wave of cool dads buying imported wagons in the early 2000s, almost every one of them switched to an SUV as their kids got older. North America’s long, straight, and sometimes shabby roads also give rail cars a lesser competitive advantage on road trips. Many have decided to prioritize interior volume and longer suspension travel, letting the wagons become niche items aimed specifically at driving enthusiasts who want more room. That leaves the entire segment to a small number of Europhiles, auto writers, people with eclectic tastes, and younger couples with a little extra cash.

But that seems to be exactly what Genesis is aiming for with the G70 Shooting Brake. Sadly, the brand is sending us a few dozen just to see how it plays out in the market not being profitable unless it is colossal success – and there is very little evidence that it would. Meanwhile, crossovers have filled just about every imaginable space that traditional wagons could have taken up. Whatever slice of the market left for their sportier alternatives, that would likely be all the G70 could hope for.

From Genesis:

The G70 shooting brake will be an important model for Genesis. As a premium car, it will provide customers with greater functionality, especially in Europe, and it will further expand the Genesis range to meet various customer needs.

The G70 Shooting Brake is the same size as the new G70, measuring 4685mm long, 1850mm wide and 1400mm high, with a 2835mm wheelbase. Meanwhile, the luggage space is 40% larger than the G70 sedan, and its rear seats can be split into a versatile 4: 2: 4 format.

Inheriting its design from the new G70 sedan, the iconic grille of the G70 Shooting Brake is placed lower than the Quad lamps, which spread outwards to evoke the pre-race posture of a sprinter and highlight value the athletic design of the model.

Viewed from the side, the combination of the one-piece glass hatch that extends to the rear and the integral ‘float-type’ spoiler creates a unique impression on the exterior that communicates the athletic intent of the G70 Shooting Brake.

Everything else seems to be lifted straight from the G70 sedan with an obviously premium fold. If it came to our market, it would likely include the 2.0-liter turbo that makes 252 horsepower or the 3.3-liter centrifugal V6 that puts out 365 horsepower. But Genesis has not released any information on Shooting Brake powertrain options in Europe.

Maybe it’s not good for our part of the country. But some of us will be dying for new designs to populate our highways. What you say? Would you like to see the G70 wagon adorn our shores or is it better to leave this one in Europe?

[Images: Genesis]

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